January 2012
2 posts
1 tag
2011 Wistia Recap (So Good!)
aaronwhite:
brendanschwartz:
Here’s a video recap of 2011 in Wistia Land. This was a surprise end-of-the-year present from super friends Chris Lavigne and Dan Mills.
Wistia kills it. Great/fun 2011 recap video from them. Hope you guys have a great 2012!
December 2011
6 posts
1 tag
1 tag
1 tag
1 tag
1 tag
1 tag
October 2011
1 post
Generation X is sick of your bullshit. →
Earlier generations have weathered recessions, of course; this stall we’re in has the look of something nastier. Social Security and Medicare are going to be diminished, at best. Hours worked are up even as hiring staggers along: Blood from a stone looks to be the normal order of things “going…
August 2011
1 post
“When problems arise, you will usually find two types of people: whiners and...”
– George Foreman Quotes
January 2011
2 posts
Conversion Secret #2: No More One-Night Stands
markitecht:
Every year I spend the entire first week of September going to birthday parties.
Do the math.
No one had a baby AT the New Year’s Eve party I went to this year. Does that mean no one got pregnant that night?
Anything worth anything in this world has a gestation period. This is especially true for decisions regarding purchase, adoption, and loyalty of...
“Finding the best entrepreneurs to back is the lifeblood of this industry and I...”
– Some things I learned about cleantech and venture capital in 2010…. « BZNotes!
December 2010
1 post
“Here are a few thoughts on the search for a business model:
* It takes time —...”
– The Search for a Business Model « 10,000 Startup Hours – David Cummings
October 2010
3 posts
“Experience Matters.
To Google; you are a statistical note – something to be...”
– jessenoller.com - How can you compete with Google?
September 2010
2 posts
August 2010
9 posts
“A CEO does only three things. Sets the overall vision and strategy of the...”
– A VC: What A CEO Does
#notetoself
“Testing doesn’t remove the need for great design. In fact, it gives...”
– Twitter / Joshua Porter: Testing doesn’t remove the …
Performable Blog: 5 Tips To Supercharge Your... →
On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%.
A button sounds like a simple decision, but there are a number of variables that quickly make the…
Sorry Doug, Marissa was Right on A/B Testing
markitecht:
Would drivers be more or less likely to stop at this ‘redesigned’ stop sign?
There are calls to action in this world. In many cases these rely on visual cues, signs and symbols. As a society, and even as a species, we communicate through a ‘universal’ visual language. This language comes from experience, from government, from cultural trends and taste, and many other sources.
...
Why A/B Testing isn't just about Small Changes →
AAAAAMEN!
“How does testing help here? Testing can help you find the resonant message(s)...”
– markitechture - A/B Testing for Product Market Fit: Resonant Emotional Messaging
July 2010
6 posts
Ghostery for Chrome, now with Blocking! →
The Ghostery team is pleased to announce a v2.0 of Ghostery for Chrome - which includes script blocking functionality and whitelisting! Download the new version now, click on options, and click the “Enable Bug Blocking” checkbox under Blocking Options. Under the Blocking Options tab you can…
Great job guys!
June 2010
4 posts
Watch“In the old days, getting customers was easy. You could just outspend. You could use brute force to get the word out. Now, thanks to social media, you don’t have to outspend. There is a much better technique. It is to out friend. If you can just be friendly enough and get your users to party with you, the rest is really easy. If you don’t want to take the time to develop -...
The Optimizer's Guide to Google Adwords: SEM... →
“Your company will be worth more to investors during the hopes and dreams phase...”
– From Hopes and Dreams to The Real Thing (via wensing)
May 2010
4 posts
DIY Marketing Blog: Button Color Test: Red beats... →
A question we hear a lot at Performable is: “Which button color converts best?” As design teams publish and test landing pages they inevitably get around to choosing a button color for their page. And given that small details can make big differences in conversion, it makes sense to consider the…
April 2010
3 posts
“If you do have a very different and unique play in a competitive market, go for...”
– A Simple Minded View on Strategy - Lessons from Groupon - robgo.org
It took me years of getting hit in the head hard to learn the startup lessons I have. I wish I would have been as smart as Rob Go early in my career, it would have saved me a lot of pain. - @dcancel
DIY Marketing Blog: Google A/B testing a new... →
It is widely known that Google runs A/B tests constantly, but a newish test shows a few really interesting things:
Non-underlined Links: This is a huge change…conventional wisdom says to use blue underlined links to make sure that they are instantly recognized. It will be fascinating to see…
March 2010
8 posts
How Mint.com Acquired 1.5M+ Users
putorti:
Recently on Quora, my friend Brit posted a question:
How did Mint acquire 1.5m+ users without a high viral coefficient, scalable SEO strategy, or paid customer acquisition channel?
Since the Quora community found my response helpful, I’m posting it here for everyone:
The Product. Maybe we didn’t have a high viral coefficient but we had a great net promoter score. People loved Mint,...
“Keep it simple! (Damn it!) No matter how “sophisticated” the...”
– Tom Peters
Choosing a price for your webapp or startup using... →