Here’s a real test running in Performable. This is a late-in-the-funnel page seen only by people who are at least remotely interested in buying a particular product. The first column of stats is visitors for each test branch, the second is the conversion for clicking the Buy Now! button, (ignore the next column of 0’s) and the final column is purchase conversion (‘remote conversion’ in Performable). (via markitechture — I’m Split Testing … Why Haven’t I Doubled My Revenue Yet?)
