Conversion Secret #2: No More One-Night Stands
Every year I spend the entire first week of September going to birthday parties.
Do the math.
No one had a baby AT the New Year’s Eve party I went to this year. Does that mean no one got pregnant that night?
Anything worth anything in this world has a gestation period. This is especially true for decisions regarding purchase, adoption, and loyalty of products/brands/companies/services.
Introducing the least valuable analytics report in the world:
People love this chart. They swear by it, they check it every morning. Unfortunately it is meaningless and - worse - misleading. Why? Submitted for your approval are the following scenarios:
1) You’re killing it and the chart is tanking.
